The #1 Positive Parenting Method
Raise confident, capable kids with the T.R.I.C.K. Method
Created by Esther Wojcicki, the “Godmother of Silicon Valley,” T.R.I.C.K. is a research-backed framework built on five principles: Trust, Respect, Independence, Collaboration, and Kindness.
- 36+ years teaching experience
- 3 highly successful daughters raised
- 5 core principles
What is the T.R.I.C.K. parenting method?
The T.R.I.C.K. method is a positive parenting framework developed by educator and author Esther Wojcicki. It is built on five core principles — Trust, Respect, Independence, Collaboration, and Kindness — that help parents raise confident, resilient, and self-directed children. Rather than a step-by-step rulebook, T.R.I.C.K. is a guiding philosophy: love your child for who she is, give her room to grow, and model the behavior you want to see.
The Five Pillars of T.R.I.C.K.
Trust
Building the foundation of your relationship.
Trust your child to make good decisions and learn from mistakes. Start with small responsibilities and gradually increase them as she proves herself capable.
Learn about Trust →Respect
Honoring your child as an individual.
Treat your child with the same respect you would show any other person. Listen to her opinions, acknowledge her feelings, and value her unique perspective.
Learn about Respect →Independence
Fostering self-reliance and confidence.
Encourage and empower your child to think for herself, solve problems independently, and take ownership of her choices and their consequences.
Learn about Independence →Collaboration
Working together as one.
Treat your family like a team where everyone’s voice matters. Involve your child in family decisions, problem-solving, and goal-setting.
Learn about Collaboration →Kindness
Leading with love and compassion.
Model kindness in all your interactions. Show empathy, practice gratitude, and teach your child to be compassionate toward others and herself.
Learn about Kindness →
About Esther Wojcicki
Esther Wojcicki is known as the “Godmother of Silicon Valley.” An educator and journalist for more than 36 years, she is the mother of three remarkably successful daughters: Susan Wojcicki, former CEO of YouTube; Anne Wojcicki, founder of 23andMe; and Janet Wojcicki, a professor of pediatrics at UC San Francisco. Her T.R.I.C.K. method has helped countless families build stronger relationships and raise confident, capable children.
“The goal of parenting is to raise a child who doesn’t need you anymore. The T.R.I.C.K. method helps you do exactly that.” — Esther Wojcicki
The Parenting TRICK® App
The Parenting TRICK® App brings Esther Wojcicki’s proven method directly to parents. Drawing on decades of experience teaching thousands of students and raising three successful daughters, the app helps you raise confident, resilient, and compassionate children.
- Ask Esther™ — personalized parenting advice 24/7
- Custom learning paths tailored to your goals
- On-demand lessons at your own pace
- Daily activities, scripts, and tips
Proceeds support Global Education Initiatives.
Parenting Tips by Age
The T.R.I.C.K. method works at every stage. Find guidance for your child’s age.
Frequently Asked Questions
What does TRICK stand for in parenting?
TRICK stands for Trust, Respect, Independence, Collaboration, and Kindness — the five core principles of Esther Wojcicki’s positive parenting philosophy.
Who created the T.R.I.C.K. method?
The method was created by Esther Wojcicki, an internationally celebrated educator, journalist, and bestselling author of How to Raise Successful People. She taught for more than 36 years and raised three highly successful daughters.
What age does the T.R.I.C.K. method work for?
The T.R.I.C.K. method applies to children of all ages, from toddlers and preschoolers to school-age kids and teenagers. The principles stay the same; how you apply them adapts to your child’s stage of development.
Is the Parenting TRICK® App free?
The app is available on the Apple App Store and Google Play. It offers the Ask Esther™ feature, custom learning paths, on-demand lessons, and daily tips, with proceeds supporting Global Education Initiatives.
How is T.R.I.C.K. different from other parenting methods?
Most parenting advice is generic. T.R.I.C.K. is a single, proven framework developed by one of the world’s most respected educators, and the app personalizes everything to your family through the Ask Esther™ feature.
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