Parenting TRICK® App
Ask Esther™: Personalized Parenting Advice, 24/7
Get personalized parenting advice 24 hours a day, 7 days a week with the Parenting TRICK® App, created by Esther Wojcicki, “The Godmother of Silicon Valley.”
Try it free
It’s 2 a.m. Your toddler won’t sleep. Your teenager is shutting down. Your eight-year-old is anxious about school again, and the parenting book on your nightstand suddenly feels useless because it doesn’t know your child.
This is exactly the moment the Parenting TRICK® App was built for. Created by world-renowned educator, journalist, and bestselling author Esther Wojcicki, it brings her proven, research-backed parenting framework to your phone. At its heart is Ask Esther™, a personalized AI-powered guide that delivers real-time advice whenever you need it, day or night, no appointment required.
Inside Ask Esther™
Here’s where the Parenting TRICK® App truly stands apart from every other parenting resource: Ask Esther™. Imagine having Esther Wojcicki‘s approach in your pocket, available any time you need it. That’s exactly what it delivers.
How Ask Esther™ Works
Why 24/7 Access Changes Everything
Most parenting books and courses give you knowledge in a vacuum. You read a chapter, nod along, then close the book, and the next time your child melts down in Target, you can’t remember a word.
Ask Esther™ flips that model. Instead of waiting for a therapy appointment, scrolling through Reddit at 1 a.m., or texting your group chat for the tenth time this week, you get expert-level, judgment-free, personalized guidance the instant you need it. That’s a game-changer for working parents, single parents, new parents, and frankly every parent who has ever felt overwhelmed at 3 a.m.
Key Features
Beyond Ask Esther™, the app is packed with practical tools to help you put positive parenting into action every single day.
Custom Learning Paths
Tell the app your goals, like “raise a more independent kindergartner” or “rebuild trust with my teenager,” and it generates a personalized journey built around the TRICK® framework with daily activities, scripts, and reflection prompts.
On-Demand Lessons
Learn the TRICK® method at your own pace through bite-sized, mobile-friendly lessons. Five minutes during a coffee break or thirty after the kids are asleep: you keep growing as a parent.
Real-Life Scripts
Knowing what to actually say in tough moments is half the battle. Get ready-to-use scripts for when your child lies, melts down, refuses homework, or shuts down emotionally, so you’re never stuck for words.
Daily Activities & Tips
Small, consistent actions build strong families. The app delivers daily prompts that help you practice trust, respect, independence, collaboration, and kindness in everyday moments.
Constant Updates
Built by a team that listens, the app is continuously improved based on real parent feedback. New features, lessons, and tools roll out regularly.
About Esther Wojcicki
Esther Wojcicki is an educator, journalist, and author of How to Raise Successful People. She created the Parenting TRICK® app to transform the way parents raise confident, capable, and compassionate children in today’s world.
Recognized by Inc., People, Fortune, BBC, and CNBC, she is regarded as “The Godmother of Silicon Valley” for her lifelong work in education, innovation, and parenting. The TRICK® method is the same proven framework she used while teaching thousands of students and raising three highly successful daughters.
What Is the TRICK® Method?
TRICK® stands for five principles that form a modern, research-backed parenting philosophy designed to help children grow into happy, resilient, and successful adults:
Why Parents Love Parenting TRICK®
- Encourages independence without losing connection.
- Builds trust and mutual respect between parents and children.
- Supports emotional intelligence and real-world success.
- Designed by a world-renowned educator and parenting expert.
Whether you’re navigating tantrums, homework battles, screen-time arguments, sibling rivalry, or the giant emotional landscape of adolescence, the Parenting TRICK® App meets you exactly where you are.
How to Get Started: Try It Free
Frequently Asked Questions
What is Ask Esther™?
Ask Esther™ is the app’s flagship feature: a personalized, AI-powered parenting guide that responds to your specific challenges with actionable advice grounded in the TRICK® method, 24/7. It can also build a custom learning path toward your parenting goals.
What does TRICK® stand for?
TRICK stands for Trust, Respect, Independence, Collaboration, and Kindness: the five core principles of Esther Wojcicki’s research-backed parenting philosophy.
What ages does the app work for?
The TRICK® method applies to children of all ages, from toddlers and preschoolers to school-age kids and teenagers. Your learning path is built around your child’s age and the challenges you’re facing.
Is the app free?
You can try the Parenting TRICK® App free. It’s available on the Apple App Store and Google Play, and all proceeds support Global Moonshots in Education.